 Niva |  Niva and Kamal Supreme |
New York, NY (BlackNews.com) - There is a new movement in the world of urban music. A movement to operate outside of the framework of the major label record companies. That movement is thriving and flourishing with urban independent artists in all parts of the country. Many artists are taking advantage of social networking web sites as well as Yahoo and Google pay per clicks and public access television to promote their music.
Niva is one such artist. Her debut track "I Will Make It" is a powerful anthem-like song with a strong hip-hop beat and a dream-like folk guitar. With its inspirational and motivational lyrics, the song serves as a testament to self love and determination. The strong hook drives home the point to not rely on yourself but rely on a higher power.
Niva is not the average pretty face that can't sing and needs electronic autotune and Pitch correction to perform and record. Niva is for real and she proves it every time she steps on stage. Niva constantly and continuously performs at various clubs in the New York/New Jersey area where she receives rave reviews for her singing and her powerful stage performance. Niva's delivery of classic Soul and R&B in a modern day Urban Hip-Hop package has prompted many to call her "The New Soul Diva."
Now residing in New York City, Niva originally from Houston, Texas is blazing a path as a recording artist and performer. "I Will Make It" is a collaborative effort with Spoken Word Poet 'Kamal Supreme'. Kamal is known for his musical message of empowerment for women. The two artists were brought together by New Black Music in an effort to create something different, interesting and meaningful. Spoken Word can be a provocative and prolific art form. Combining that art form with a singer of Niva's soul and power can definitely make you sit up and take notice.
The new track reflects Niva's pain and suffering growing up in Houston and her determination to break the cycle of pain and depression. When asked about her inspiration for the song Niva responded, "I had to go to a very dark place to write and sing those lyrics." While Niva is inspired by Beyonce and Mary J. Blige, she is also a big fan of classic Soul and R&B music. One of the first projects she worked on with New Black Music was for a television show called "The Urban Mix." Niva sang two classic soul tracks with a live band. The songs were Michael Henderson's "Be My Girl" and the Delfonics' "Baby I Miss You." The band of seasoned Bebop, Soul and R&B musicians were so impressed that they became Niva's personal backing band. She also performed on several other local television appearances doing songs by 'Candi Staton' and other classic Soul and R&B greats as well as her own powerful Hip-Hop Soul.
Niva left Houston with nothing and came to New York City to pursue her dream of becoming a star. The story of all of her trials and tribulations and struggle after arriving in New York City is fit for a Hollywood movie. According to Niva, "No one knows how hard I have worked to get where I am now." Through all of the struggle and adversity she experienced she held on to her dreams and perfected her craft. She responded to an ad put in Craigslist by New Black Music for a female artist. According to Brother Jonathan of New Black Music, "From day one I knew this girl had potential and I knew she was someone who really had something to say."
Niva has a connection with all of the ladies who go through anguish and hardship and struggle to overcome and live the life they were meant to live. She is equally at home doing a hot and sexy dance track or pouring her heart out and putting her emotions on the table. While making the video for her debut song, it was clear to everyone present that Niva just loves being in front of the camera and sees it as fun, not work. "I Will Make It" is destined to become a huge success. Keep your eye on Niva, a rising star.
CONTACT:
New Black Music
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